ROMEOVILLE, Ill. – Lewis University announced on Tuesday (May 8) that it has signed an exclusive agreement with Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, to represent the University and its licensing program.

Learfield Licensing has been hired to help maximize exposure opportunities for Lewis University through aggressive retail merchandising and brand development, along with handling day-to-day management duties of the university's trademark licensing program.

"We are thrilled to be partnering with Learfield Licensing Partners, the leader in collegiate athletic licensing," Lewis Associate Athletic Director/Director of External Relations Brian Sisson said. "We look forward to collaborating and being able to take advantage of their wide array of resources to help enhance Lewis Flyers brand."

"Our new partnership with Lewis University is something we are truly excited about," said Tim Klaasen, senior brand manager for Learfield Licensing. "The University has a unique history and we look forward to working together to maximize opportunities to further elevate the Flyers brand."

Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield's history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients' brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.

Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors' Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings and through its affiliated companies.