ROMEOVILLE, Ill. - Lewis University Assistant Vice President for Athletics
John Ashaolu announced that
Max Sacco was named the Assistant Athletic Director for Strategic Communications and Digital Media for Lewis Athletics.
"We are excited to welcome
Max Sacco to the Lewis University Athletics team," said Ashaolu. "Max brings a strong background in digital storytelling, strategic communications, and social media innovation that aligns perfectly with our vision of growing the Lewis Athletics brand in today's fast-moving digital landscape. His experience in creatively highlighting student-athlete success, enhancing fan engagement, and strengthening program visibility will be instrumental as we continue to elevate our presence both on and off campus. Max's passion for collegiate athletics, forward-thinking approach, and commitment to excellence make him a great fit for our department and the Fly As One culture we're building here at Lewis."
Sacco was previously the Assistant Director of Athletics Communications at Daemen University. While there he assisted with the dissemination of information related to the university's 17 intercollegiate athletic teams. He served as the primary media and information contact for Daemen's men's and women's soccer, track and field, women's bowling, tennis, lacrosse and No. 1 nationally ranked men's basketball teams.
Sacco attended Canisius University, where he served as a graduate assistant in the athletics communications office for two years. While at Canisius, he was the primary media contact for women's basketball, volleyball, rowing and women's lacrosse, and the secondary contact for men's lacrosse. Sacco created graphics, game recaps, weekly game notes and maintained historical data for his assigned sports. In addition, he managed the social media accounts for his assigned teams and the main athletic account.
"We are thrilled to welcome Max to the Lewis University athletics department," said
Tyler Mitchell, Lewis' Leadership Gift Officer for Athletics. "His extensive background in athletic communications and passion for sports speaks for itself. His approach to storytelling will ensure the stories of our athletes, coaches, and all of Lewis Athletics are told with passion and precision. We're excited to see the impact he will have on our teams and our community."
Prior to Canisius, Sacco gained valuable experience as an intern in the athletics communications office at both Long Island University and Molloy University. He also spent time as an in-game producer for the New York Islanders Radio Network for more than two years. A native of Carol Stream, Ill., he earned his bachelor's degree in public relations from Hofstra University in 2022 and his master's degree in sports administration from Canisius.
"I am thrilled to join the Flyers family and Lewis Athletics. Being a Chicagoland native myself, getting to work with high level athletes and teams while returning to my roots is a perfect combination," said Sacco.
No stranger to Lewis University, his cousin Sam Sacco played baseball for the Flyers from 2003-2006.