"We basically started over from scratch," Friend explained. "I knew what we needed to do, and with the support of great alumni, donors, and athletic staff, we began the process of restoring Lewis volleyball to prominence." Slowly but surely, Friend rebuilt the program, recruiting top talent and instilling a culture of hard work and competiveness that remains a hallmark of Lewis volleyball today.
Under his guidance, the Flyers overcame those challenges, achieving consistent winning seasons and building a culture of excellence. "We're not a Penn State or Hawai'i, but with that comes unique opportunities," said Friend. "We've carved out a niche where Lewis volleyball is the premier program here, and we invest in our athletes to help them succeed."
Under Friend, the Flyers have only experienced one losing season and that came in his second year in 2006. "I wasn't concerned; we had talent and a supportive administration, and I knew we'd continue to grow."
Friend attributes much of the program's success to its community-centered approach. "Lewis is a family," he said. "Once recruits visit campus and experience and feel our culture, it sells itself. This isn't just about volleyball—it's about the values of Lewis Athletics as a whole."
His long-term vision for his program and the greater impact he wishes to make beyond volleyball sets Friend apart. As he takes on additional duties as an assistant athletic director, his aim is to help cultivate an environment where all athletes can thrive.
"We are always building," said Friend. "This doesn't just apply to volleyball. It's about the future of our athletics department. We want to be a program that continually evolves and grows in all aspects—whether it's new facilities, expanded recruitment efforts, or greater outreach to our alumni and donors. John (Ashaolu) has us in the right direction."
In addition to his work at Lewis, Friend's has served multiple roles within USA Volleyball, highlighted by a role as the USA Volleyball 2025 Beach Collegiate National Team Head Coach shows his drive to elevate the sport at all levels. He will be heading to Europe this summer to coach at the World University Games. Friend has also been active with numerous local and national administrative committees and the American Volleyball Coaches Association (AVCA).